Such phenomenon
was witnessed earlier when Peter Jackson’s The Hobbit movie series released. In
2012, Air New Zealand launched ‘Hobbit’-themed flights. A Boeing 777-300
promoted “The Hobbit: An Unexpected Journey” & a Boeing 777-200 was set up
for “The Hobbit: There & Back Again”. The airline ran a similar promotion
for “The Lord of the Rings” trilogy.
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in Issue no.75
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